BackblazeVeeamON 2023
VeeamON is an annual community event for data recovery experts. I was tasked with developing the overall design concept and UI for Backblaze (a cloud storage and data backup company) Miami's online and physical booth exhibitions. During this period, Backblaze was undergoing a branding update. The challenge was integrating the new Backblaze color scheme while maintaining the company's established identity, with red as the primary color.
Utilizing minimalist illustrations inspired by Renaissance technical drawings and scientific diagrams helps to convey data safety ideas clearly and engagingly. This approach aims to simplify visual elements, making them easily understandable and harmoniously integrated with the background. The goal is to bring innovation through the company's updates and changes.Concept
Color pallets & Gradient
Icons
Patterns
Ads, Newsletters, and Website